Wynd, the retail platform unifying offline and online sales channels, has just raised another 72 million € round led by Natixis, with participation from Sofina, BNF Capital and previous investor Sodexo, to boost its internationalisation strategy

 

Wynd, is the leading omni channel platform for managing orders, payment, cash and loyalty, natively unifying sales for online and offline channels. The startup supports large retailers in their digital transformation process, carefully adapting to the degree of maturity and needs of its clients.

Wynd, has just raised another 72 million € round led by Natixis, with participation from Sofina, BNF Capital and previous investor Sodexo, to boost its internationalisation strategy. Investors in previous rounds included Alven, Orange Digital ventures and SGH Capital.

With this new round, Wynd has passed the 100 million € total equity funding threshold since its creation in 2013. The startups plans on recruiting massively, between 150 and 200 new profiles including 50 AI specialists, to fuel its growth. Wynd’s vision for the future of retail lies in operational efficiency. The startup’s purpose is to equip retailers and restaurant managers with the necessary tools to optimise their value chain and cope with the competition. Ismaël Ould, Wynd’s cofounder, forecasts that operational excellence will most certainly lead to a major disruption in the retail industry, similar to what happened on public markets with the introduction of high frequency trading.

International markets already accounts for 30% of Wynd’s revenues. It plans on increasing this split to 50% in a near future. The startups’ tools are already used by tier 1 retailers like the Thai, Central Group, or the Moroccan, Marjane, both multi-billion dollar companies. Wynd is increasingly dealing with larger accounts, particularly from the food, luxury and fashion industries. These are all good signs in favor of the platform that intends to compete with Salesforce, Oracle, Manhattan Associates or Aptos globally.