Cheetah Mobile Inc. (NYSE: CMCM), a leading mobile Internet company that provides mission critical applications to help make the Internet and mobile experience speedier, simpler, and safer for users worldwide, today announced that it has reached…

Cheetah Mobile Inc. (NYSE: CMCM), a leading mobile Internet company that provides mission critical applications to help make the Internet and mobile experience speedier, simpler, and safer for users worldwide, today announced that it has reached a definitive agreement to acquire the entire equity interest in MobPartner, a global mobile advertising company, for a total consideration of approximately $58 million, subject to closing and other adjustments, payable in cash and stock. The transaction is subject to customary closing conditions.

Our mission is to provide the best apps for mobile users globally as well as the best mobile advertising solutions for advertisers and publishers worldwide. Over the past three years, we have delivered the best mission critical apps to mobile users, significantly improving their mobile experiences. Today, more than 340 million people use our apps worldwide on a monthly basis. While we have also made significant progress in building a global mobile advertising platform, we are only getting started,” said Sheng Fu, Chief Executive Officer of Cheetah Mobile. “The acquisition of MobPartner will further enhance Cheetah Mobile’s expertise in mobile advertising and together we will be building one of the world’s leading mobile advertising platforms.”

MobPartner offers innovative performance-based mobile marketing products for advertisers and monetization solutions with higher eCPM for publishers. Working with more than 1,500 campaigns in 200 countries and more than 10,000 publishers worldwide, MobPartner has built a leading mobile marketing company, reaching more than 200 million mobile users and delivering more than 18 billion impressions per month.

We are impressed by MobPartner’s entrepreneurial spirit and passion, and are excited to be working with them to build the best global mobile advertising platform,” stated Sheng Fu, Chief Executive Officer of Cheetah Mobile. “By combining MobPartner’s worldwide advertiser resources, leading mobile advertising technology, and expertise in the overseas mobile advertising market with Cheetah Mobile’s large and growing mobile audience, we will be able to provide better mobile advertising solutions around the globe. We believe this partnership will create enhanced value for our users, advertisers and publishers, and accelerate our global mobile monetization efforts.

We’ve long admired Cheetah Mobile as a trusted global partner,” stated Djamel Agaoua, the CEO of MobPartner. “A large reason for Cheetah Mobile’s success lies in their high quality products that are able to compete on a global scale, with 65% of their users coming from outside of China. Their top-tier products are developed and refined due to the intense competition present in China’s cutthroat mobile Internet market.”

Agaoua added, “We also share a common vision on how to maximize mobile advertising return on investment around the world and therefore this deal became a natural evolution and extension of our business. Cheetah Mobile enables us to strategically accelerate our growth by increasing both our traffic and product offerings. In addition, MobPartner enables Cheetah Mobile to accelerate its international expansion strategy.

Upon completion of the proposed acquisition, MobPartner will become a wholly owned subsidiary of Cheetah Mobile, and Djamel Agaoua will continue to lead MobPartner as CEO and take on the role of Senior Vice President at Cheetah Mobile.

About Cheetah Mobile Inc.

Cheetah Mobile is a leading mobile Internet company with approximately 340.7 million mobile monthly active users as of September 2014. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Duba Anti-virus, help make the Internet and mobile experience speedier, simpler, and safer for users worldwide. Cheetah Mobile is the second largest Internet security software provider in China by monthly active users as of September 2014, according to iUserTracker of iResearch, and the publisher of Clean Master, the #1 mobile app in the Google Play Tools category worldwide by monthly downloads as of September 2014, according to App Annie.  The Company also provides various platform products such as Duba.com, Cheetah browser, game centers, and in-app application stores to provide multiple user traffic entry points and global content distribution channels for its advertisers.

About MobPartner

MobPartner is a mobile marketing company based in San Francisco, London, Paris and Beijing that offers mobile marketers sophisticated advertising and monetization solutions. Advertisers pay for measurable performance and publishers monetize with revenue generating and contextually relevant ad units offering high eCPMs. The company was founded in 2009 by Vianney Settini and Guillaume Alabert, and is backed by Alven Capital and Newfund since 2011. MobPartner was recently named a Deloitte Technology Fast 50 company in France.

MobPartner, créée en 2009 par Vianney Settini et Guillaume Alabert et soutenue par les fonds Alven Capital et Newfund dès 2011, propose des technologies et services innovants pour les annonceurs mobiles et des solutions de monétisation très attractives pour les éditeurs. MobPartner gère plus de 1 500 campagnes dans 200 pays et exploite un réseau de 10 000 éditeurs à travers le monde.

Cheetah Mobile Inc. (NYSE: CMCM), société chinoise leader mondial de l’internet mobile, annonce aujourd’hui la signature d’un accord définitif pour l’acquisition de la totalité du capital de MobPartner, acteur leader du marché de la publicité mobile, fondé en France et présent aux Etats Unis, en Chine et dans plusieurs pays d’Europe. L’acquisition s’élève à une valeur totale d’environ 58 millions de dollars, payable en cash et actions.

 

« Nous sommes impressionnés par la passion et l’esprit entrepreneurial de MobPartner, et nous sommes ravis de travailler avec eux pour construire la meilleure plate-forme globale de publicité mobile, » a déclaré Sheng Fu, CEO de Cheetah Mobile. «En combinant la base clients, la technologie et l’expertise de MobPartner sur le marché de la publicité mobile dans le monde avec l’audience mobile en très forte croissance de Cheetah Mobile, nous serons en mesure de fournir de meilleures solutions de publicité mobile dans le monde entier. Nous croyons que ce partenariat permettra de créer une valeur accrue pour nos utilisateurs, annonceurs et éditeurs, et d’accélérer nos efforts de monétisation au niveau mondial. »

 

Djamel Agaoua ajoute «Nous partageons également une vision commune sur la façon de maximiser le retour sur investissement pour des annonceurs dans la publicité mobile et par conséquent cet accord est devenu une évolution naturelle dans l’histoire de notre entreprise. Cheetah Mobile nous permet d’accélérer notre croissance en élargissant nos offres et en augmentant notre volume de trafic mobile. MobPartner permet d’accélérer la stratégie d’expansion internationale de Cheetah Mobile. »

 

A propos de Cheetah Mobile Inc.

Cheetah Mobile (NYSE:CMCM) est un leader mondial du marché des applications mobiles, deuxième société de sécurité mobile et internet en Chine. Les produits de Cheetah visent à créer une expérience internet mobile plus rapide, plus simple et plus sûre pour les utilisateurs du monde entier. À la fin septembre 2014, les applications de Cheetah Mobile ont été téléchargés plus de 860 millions de fois dans le monde entier et le nombre d’utilisateurs actifs par mois a dépassé les 340 millions. 65% de ces utilisateurs viennent de l’extérieur de la Chine. Selon les données d’App Annie, le cabinet de recherche sur l’activité mobile, en Juin 2014, Cheetah Mobile est deuxième après Facebook dans le classement mondial de Google Play pour les développeurs d’applications hors jeux video.

A propos de MobPartner

MobPartner est une société spécialisée en marketing mobile à la performance, fondée à Paris en 2009 par Vianney Settini et Guillaume Alabert, ayant des bureaux à San Francisco, Londres et Pékin. MobPartner propose des solutions technologiques aux annonceurs mobiles selon un modèle à la performance et aux éditeurs des solutions publicitaires permettant de contextualiser les offres et maximiser les revenus publicitaires. MobPartner est soutenue depuis 2011 par Alven Capital et Newfund.